Gulf Air, the national airline of Bahrain, embarked on a transformative journey to enhance its customer experience.
In 2019, Gulf Air introduced a “boutique” strategy to focus on differentiated products and services for long-term profitability. Facing the constraints of legacy technology, Gulf Air sought to experiment, moving from merely selling tickets to becoming a dynamic airline retailer.
Gulf Air’s Success In Modern Airline Retailing:
Gulf Air collaborated with TPConnects, choosing ASTRA, our next-generation airline retailing platform. The solution included:
- Offer and Order Management Platform for real-time creation of personalised offers.
- Direct Connect API for real-time access to availability, pricing, and ticketing.
- Agent Booking Portal for seamless sales and servicing.
- Holidays on GulfAir.com for a dynamically packaged single itinerary.
Learn how Gulf Air is transforming. Download the full Case Study below!