Simplify Airline Content Integration with NDC API Normalization & One Iris API
In the fast-moving world of B2B travel, NDC is transforming how travel sellers access and airlines distribute content. Yet, as the industry races to adopt NDC, one challenge stands in the way: fragmentation. Airlines implement NDC in various ways, with differing versions and data structures, which makes integration complex and time-consuming. At TPConnects, we believe the solution isn’t just about connecting systems. It’s about normalization. By putting normalization at the heart of our aggregator platform, we empower travel businesses to innovate, scale, and deliver exceptional customer experiences through a single, unified Iris API.
Why Normalization is Essential in Travel APIs
NDC was designed to standardize airline distribution, but in reality, every airline’s implementation is unique. This creates a tangled web of data formats, business rules, and workflows that travel sellers must navigate. The result? Slow integrations, inconsistent content, and missed opportunities.
Normalization solves this problem by transforming all those disparate data flows and business processes into a single, consistent model. With TPConnects and our aggregator platform, Iris, you don’t have to worry about the differences between airline suppliers. We handle all the mapping, data transformation, and orchestration behind the scenes.
Why NDC API Normalization Matters
NDC API normalization is the process of standardizing how airline data is stored, represented, and processed across different suppliers. By normalizing NDC APIs, travel businesses eliminate redundancies and inconsistencies, gaining access to accurate, uniform information, whether it’s flight availability, pricing, or ancillary services.
Traditional technology approaches often focus on immediate connectivity but fail to address the deeper complexities of integration and orchestration. Even when airlines use the same NDC version, differences in implementation can cause significant challenges for travel sellers and technology providers.
The TPConnects Advantage
Here’s how our approach delivers real value:
- One Iris API, All Airlines: Integrate once with our unified API. Instantly access content from multiple airlines, irrespective of NDC version or unique requirements.
- Seamless Content Consumption: Enjoy a consistent, reliable stream of airline offers and ancillaries, all normalized for easy consumption.
- Behind-the-Scenes Orchestration: We handle all the complexity: technology, data normalization, and supplier-specific requirements, so you don’t have to.
- Enhanced Customer Experience: Provide a consistent shopping and booking experience for customers, which does not change based on suppliers.
- Faster Time-to-Market: With normalization as the foundation, you can onboard new airlines and content sources quickly, without costly rework.
- Future-Proof Agility: As NDC evolves and new standards emerge, our normalization engine ensures your integration remains stable and future-ready.
Why Normalization Enables Everything Else
Normalization isn’t just a technical detail. It is the enabler of everything that matters in modern travel distribution:
- Agility: Quickly adapt to new airline partners or changing industry standards.
- Innovation: Focus on building new product offerings and customer experiences, not managing integrations.
- Scalability: Grow your business without being slowed down by technical complexity or fragmentation.
With the Iris API, you gain the freedom to innovate and the confidence that your technology will keep pace with the industry.
The TPConnects Approach
Our Iris API delivers a seamless, normalized experience for integrating airline content and orchestrating complex business processes. This empowers travel companies to innovate, adapt, and lead in a dynamic market, unlocking the full value of NDC APIs.
“It’s not just about connecting systems—it’s about enabling travel businesses to innovate, adapt, and deliver superior customer experiences.”
Conclusion
NDC API normalization is essential for overcoming industry fragmentation and unlocking agility. By embracing advanced normalization and seamless orchestration, travel businesses can achieve digital transformation and stay ahead in the competitive B2B travel market. TPConnects is committed to helping partners realize the full potential of NDC APIs in driving efficiency, innovation, and growth.
Ready to simplify your airline integrations? Discover how the Iris API can future-proof your travel business. Contact us today. View all our supplier integrations and capabilities here.
Read about our innovative revenue-generation tools, Pricing Engine and Commission Management, in our previous blogs.
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