Empowering Travel Sellers Through Smarter Fare Management
In today’s hyper-competitive travel retail landscape, control is currency, and travel sellers need more than just access to airline content. They need precision, flexibility, and a powerful way to shape what their partners see. That’s where Iris’ Content Control Engine steps in.
Iris‘ unique feature, the Content Control Engine, enables travel sellers to strategically display or suppress airline content based on commercial incentives, corporate agreements, and sales priorities. Whether you want to push a preferred carrier or hide low-incentive options, this tool gives you full control of your offering strategy.
Let’s unpack how this works, why it matters, and how you, as a travel seller, can leverage it to drive smarter sales.
What is the Iris Content Control Engine?
At its core, the Content Control Engine allows travel sellers to create dynamic, rule-based content filters that influence which airline fares appear in the booking or re-shopping flows.
Whether you’re managing prime bookings or exchange scenarios, Iris enables you to define specific fare rules that control content visibility based on commercial interests, route sectors, suppliers, and more.
When an agent initiates a search, Iris triggers instant API calls to all relevant sources: GDSs, NDC direct contents, and LCCs. Handling massive payloads-some requiring chained calls for fares, policies, ancillaries, seat maps, and pricing-our scalable cloud infrastructure processes everything in real time. No delays. We send all the content “No Filters”. We deliver comprehensive, unfiltered content because you control your inventory. Simply leverage the Content Control Engine to curate and optimize what matters most, creating the unique customer experience that sets your business apart.
Key Features of Iris Content Control Engine
1. Prime Booking & Re-shop Rules
- Set Prime Booking Rules that only apply during initial flight searches.
- Configure Re–shop Rules that activate during change or reissue flows, keeping your fare control consistent across the traveller lifecycle.
2. Granular Rule Configuration
3. Smart Filters & Search:
- Search by rule name or description
- Filter by status (Active/Inactive), supplier, or sales team, making it easy to manage complex content structures
4. Pre-Qualifiers for Advanced Targeting:
- Target rules based on: RBD, cabin class, fare type, fare basis, tour code, account code, operating or marketing carriers.
Strategic Fare Control in Action
Imagine this: You’re a travel consolidator with access to private fares from Airline-A say, 100 seats for the UAE- UK (DXB-LHR) sector between June 1st and June 30th. Airline A offers you a lucrative commission, making it your preferred carrier to push.
At the same time, Airline-B offers similar or even lower private fares for the same route but with zero incentive. Naturally,Naturally, If you‘d want to suppress Airline B fares for your sub-agents during that sales period to ensure they focus on promoting Emirates.
With Iris Content Control Engine, you can:
- Create a rule that hides (Airline B) fares for a specific travel agency or reseller.
- Apply it only during the (Airline-A) promo period.
- Restrict by fare type (e.g., Economy Private Fares only), leaving First or Business visible if needed.
- Exclude interline scenarios, ensuring the commission-less mixed itineraries don’t sneak in.
- Enable or disable rules on-the-fly, as your sales priorities evolve.
This is how Iris transforms complex fare strategies into automated control no more dependency on offline instructions or guesswork from resellers.
Why Travel Sellers Need Iris Content Control Engine
- Sell What Pays You More
Prioritize content that brings better margins. With Iris, you’re no longer at the mercy of lowest fare wins.
- Boost Operational Efficiency
Control content centrally across platforms (NDC API, B2B Portal) without manual overrides.
- Enforce Commercial Strategy
Align what your sellers see with what your commercial teams negotiate, from brand visibility to fare basis compliance.
- Deliver a Tailored Experience
Apply agency-specific rules, ensuring different partners see different fare sets based on your business logic.
How It Works: Day-to-Day Power in Your Hands
Using Iris’ Content Control Engine, a travel seller can:
- Create rules for fare visibility based on supplier (e.g., Airline -A), validating carrier, or cabin class.
- Define travel periods, ticketing periods, and specific routing to limit rule scope.
- Control content visibility for one or multiple travel agencies, empowering tiered selling strategies.
- Use “Vice Versa” routing logic to apply rules in both directions of travel.
Final Thoughts: Content Control Is Strategy
In the world of airline retailing, content isn’t just about access; it’s about alignment. With Iris’ Content Control Engine, travel sellers finally have the tool they need to execute complex fare strategies with confidence, clarity, and compliance.
Whether you’re managing a global OTA, a mid-sized consolidator, or a niche TMC, this feature puts the power of fare curation in your hands.
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Ready to Control What Counts? Explore how Iris can elevate your sales strategy. Request a Demo today.
Read about our innovative revenue-generation tools, Pricing Engine and Commission Management, in our previous blogs.
