The Road from A to B: How Airlines Should Approach the OOSD Transformation

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The Road from A to B: How Airlines Should Approach the OOSD Transformation

Watch the interview

What the interview covers

 

Where the industry
stands in 2026


Alyssa maps the current state of OOSD adoption, the varying pace of commitment across regions,  and why the first mover window is still open.

 

 

Astra Nova,
OOSD-native from the ground up
 


What it means to build without legacy constraints, how Astra Nova covers the full journey from product catalog to revenue accounting, and why the group-of-nine problem is a useful test of any vendor’s philosophy.

 

 


When do airlines start seeing value?
 


Value does not wait until the end. Alyssa explains why benefits show up at every stage of the transition, what the difference is between operational gains and revenue gains, and how to reset expectations around what progress actually looks like.

 

 

Why PSS contract renewals
are the trigger moment


In the interview we cover what the renewal window means for airlines evaluating whether to extend legacy PSS or take steps toward Offer and Order.

 

 

Implementation and transition
without the big bang
 


From shadow-mode running to progressive capability rollover, Alyssa walks through what a realistic transition actually looks like, how Offer-led and Order-led paths deliver different benefits, and why step-by-step beats a full cutover every time. 

 

 


The
humanized side of OOSD
 


Alyssa makes the case for why Offer and Order has to be driven from the top down, what change management looks like inside an airline, and why executive alignment is the factor most likely to determine whether a transition succeeds.

 

Legacy has got us at the end of the runway.
We can’t go any further. Offer and Order takes us back to the beginning of that runway and gives airlines room to grow and accelerate before they’re ready to take off.

Alyssa Dalsky

Director of Product – Airline, TPConnects

Alyssa Dalsky brings over 10 years of experience in airline retailing, product strategy, and revenue management, with deep expertise in Modern Airline Retailing and OOSD transformation. Prior to joining TPConnects, she led strategic OOSD modernisation programmes at United Airlines and served as Vice-Chair of the IATA Offer and Order Working Group. 

Praveen Kumar, Chief Technology Officer, TPConnects

Frequently Asked Questions

Who is this interview for?

Airline commercial, IT, and distribution leaders evaluating the transition to Offer and Order, or trying to understand where OOSD adoption is heading and what a realistic timeline looks like. 

Is the recording available after I register?

Yes. You’ll receive access immediately on submission and can watch at any time. 

What if I have questions after watching?

This is a recorded interview. If you have questions after watching, you can reach our team directly. 

Take control of modern airline retailing from offer creation to order delivery with Astra Nova.

Built OOSD-native from the ground up, Astra Nova covers the full retailing journey: product catalog, stock keeper, offer management, order management, delivery, and revenue accounting. No legacy constraints. No big-bang cutover. A transition at your pace.

Certified & trusted by industry leaders

As a trusted IATA strategic partner and certified technology provider, we build modern retailing solutions chosen by leading airlines and travel sellers worldwide.

Certification IATAFG
Certification IATAFG
Certification IATAFG
Certification IATAFG
Certification IATAFG
Certification IATAFG

Certified & trusted by industry leaders

A trusted IATA strategic partner and certified technology provider, we build modern retailing solutions chosen by leading airlines and travel sellers worldwide.

Certification IATAFG