Airlines use multiple vendors to have the Airline Agent platform, provide APIs out, airline.com websites, mobile apps and corporate booking tools. Since these Point of Sales channels do not talk to each other, the airlines are not in a position to segment the audience and target the potential customers in a very personalized way. If airlines want to take control of the passenger, based on supply and demand and provide dynamic personalized offers, based on ‘who is asking’ and thereby differentiating customers from each other, they should know right from the time the customer enters into their distribution web. For this to occur, airlines should first have centralized control of the entire Point of Sales channel. They should have one Middle Ware (Gateway) between their internal systems (PSS, FFP, ATPCO, Inventory and Revenue Management and Revenue Accounting) connecting their distribution channels (Website, Mobile App, APIs Out, Agent Platform etc.).
TPConnects provides a cost efficient NDC standard Gateway integrated with the airline PSS and IATA Financial Gateway along with all Point of Sales, which includes an airline.com, airlineholidays.com website, mobile application and Corporate Booking Tool. The NDC Gateway is also integrated with non-air suppliers including hotels, cars, insurance etc, managed by a rules engine whereby airlines can differentiate, personalize and tailor the offer for each customer.
Airlines should be able to define rules to push personalized offers to a customer depending on the value and status based on supply, demand, seasonality etc, with multiple payment options.