• Managing B2B marketing plans and initiatives across channels based on brand plans and business priorities
  • Implementing B2B digital marketing campaigns across digital channels including web, SEO/ SEM, email marketing & CRM, virtual events, social media content, and display media campaigns
  • Core expertise in content marketing to create strong, engaging content for each stage of a B2B customer’s buying journey
  • Reviewing and optimizing the design and content of all online assets including the company website and social media pages
  • Planning and controlling the marketing budget and optimizing for different channels
  • Delivering KPIs as agreed with the reporting manager
  • Analyzing the results and effectiveness of campaigns to deliver actionable insights and generating reports on marketing performance
  • Managing expectations with various stakeholders



  • You have a degree in Marketing, Business Administration or a related field.
  • You have B2B marketing experience of 5+ years in a similar role, ideally in a B2B SaaS company, Travel Industry is a strong plus
  • You have good knowledge of various aspects of digital marketing including SEO, lead generation, social media marketing, email marketing, marketing automation, digital marketing analytics tools such as Google Analytics as well as CRM
  • You have a strong content orientation and have experience creating B2B content
  • You have excellent writing skills
  • You are good at problem-solving and communication
  • You are a creative thinker and problem solver
  • You thrive in matrix environments and are adept at building relationships with different stakeholders
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