Being in the airline industry for the past 2 decades, I have seen the evolution of airline distribution firsthand. And let me tell you, the introduction of New Distribution Capability (NDC) has been game-changing for the industry. ... Read More »

IATA launched NDC (New Distribution Capability) a decade ago to transform the way airlines retail their products and services. Despite the hype, there hasn’t been a significant shift in the uptake of NDC bookings. However, 2023 lo ... Read More »